It has been said time and time again to not judge a book by its cover. Yet, I am continually drawn to books with interesting, aesthetically pleasing covers. I may not have any idea the content of the book, but the cover alone makes me want to read. Likewise, things that look better seem to work better. Emotions play a key role in our cognitive processes. Studies show that if something is visually pleasing, people are more prone to like the product and perceive that it works better. The book says, "My reasoning told me that color was unimportant, but my emotional reaction told me otherwise," (9). The book also says that if people like the look and design of a product, they are willing to tolerate problems and flaws more often, (26). I have two different water pitchers I pictured below. One is a clear glass cylinder; the other is a turquoise koi fish "gurgle pot." Both hold and pour liquid. They both serve the exact same purpose, yet I am drawn towards the turquoise gurgle pot and use it much more often than I do the clear glass pitcher. I like the color of the koi fish pitcher. Also, I like the gurgling sound it makes as it pours liquid into a glass. I recognize that they both serve the same purpose, however, the gurgle pot makes me happy when I was it. I like the design, the color, shape and sound it creates. I think the more attractive object works better because it creates a simple pleasure while performing a routine task.