3 images-typography

For this post, I combined my three images into one photo to exemplify typography. The goal of typography is to "elevate otherwise mundane signing into an iconic statement, something instantly recognizable and closely associated with a specific place.  Careful letter from design and expressive typography can make all the difference between delivering a mediocre solution or an outstanding one." Pictured below are three different cereal boxes with three different typographic fonts displaying the name and brand of the cereal.

The first typeface for Cheerios seems to be a slab serif. Slab serifs are "a subset of serif types distinguished by bold, geometric endings on the letterforms." The Cheerios font is black, bold and rather plain. The only distinct and recognizable feature is the "cheerio dot" above the letter "i." The font does what it is supposed to, it conveys the name of the cereal to the buyer. However,  there is nothing distinct or memorable about the font.

The Mini Wheats font is much more distinct. The white text makes it a little more distinct. In addition, the wheat icon that curves through the type adds character to the type.  It is written in a semi-script type of font because the word "wheats" is a little curved.

Lastly, the corn flake font is pictured. This is a sans serif font which means there are "umbellished stroke endings, matured in the early modern era in reaction to traditional styles." The type is effective because it displays the name of the cereal. However, none of these typefaces are iconic like the Coca-Cola cursive. Typefaces for brands is more effective when it is distinct to the product. I think the Mini Wheats font is the most effective because the whole grain wheat icon makes the product unique.